The Resumé of Michael Roper

Owner of multi-brand web platforms across Uniti's portfolio, leading architecture, implementation, and optimisation of modern web stacks.

• Responsible for strategy and management of all customer-facing websites for multiple brands, including information architecture, UX, SEO, web performance and platform integration.
• Led architecture and implementation of modern web stacks (Astro, Eleventy, Svelte, Tailwind, CloudCannon) deployed to Cloudflare Pages.
• Implemented analytics, tracking and experimentation (GA/GA4, GTM, Hotjar, A/B testing) to support acquisition and conversion optimisation.
• Implemented CI workflows using Bitbucket Pipelines and Cloudflare Pages previews to enable safe, reviewable changes across stakeholders.
• Collaborated with marketing, product and sales stakeholders to deliver campaigns, landing pages and self-service customer journeys.

Led development and operation of customer-facing web platforms and marketing technology for multiple telecommunications brands.

• Responsible for strategy and management of customer-facing digital properties for multiple brands, including website builds, IA, UX, SEO, web performance and platform integration.
• Led rebuild of Vocus.com.au as a decoupled CMS/front-end architecture (Next.js + Craft CMS on AWS/Heroku), improving stability, performance, organic CTR and bounce rate.
• Management of marketing automation platforms (Marketo, Bizible and HubSpot) and integrations with CRM and other business systems.
• Implemented full-funnel inbound acquisition and attribution workflows (AdWords/DoubleClick through to Marketo/Bizible and Salesforce) to enable multi-channel ROI reporting.
• Stakeholder and agency management for key projects across marketing, product and sales.

Managed customer-facing web properties, marketing automation and digital campaigns.

• Management of customer-facing websites for multiple brands, including design, development and content management.
• Marketing automation using Marketo, including system structure, template creation, campaign build, reporting and integrations.
• Optimised website architecture and assets in line with best practices for content and performance, achieving first-page Google rankings for key product keywords.
• Digital advertising campaign management, including tracking and reporting across multiple channels.

Delivered web and interface design and development for government and enterprise clients.

• Design and front-end development of websites, including eGov-compliant sites for state government clients.
• Interface design for desktop and web applications.
• Graphic design for bid collateral, annual reports, internal communications and training materials.
• Creation of report and presentation templates for internal use.

Freelance web design and development for small business and organisational clients.

• Design and development of various websites for different clients, including deployment of content management systems and custom PHP web applications.
• Logo design and branding.
• Client communication, training and support for CMS use.

Developed and maintained websites and web applications for agency clients.

• Development and implementation of websites from supplied designs to HTML/CSS templates and CMS builds.
• Development of PHP web applications, including research, planning, development, testing and support.
• Design of website layouts, email newsletter templates and assistance with brand and product concepts.
• Ongoing training and support for clients.

Managed internal web applications and public web presence for a national printing franchise.

• Interface design and development of a network-wide quoting/CRM application.
• Design and development of company intranet.
• Maintenance and updates for the public website.
• Managing online print management sites for franchises and their clients.