The Resumé of Michael Roper

Web Platforms Manager

Michael is a proficient Digital Marketer with strong technical skills and a focus on the customer experience across the entire journey, supported by a well-rounded knowledge of brand & product marketing in a B2B context and beyond. With over 15 years industry experience, he has broad skills in Marketing Automation, Inbound lead acquisition, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Content Management Systems (CMS), User Experience (UX) and Web Performance.

Experience

Uniti Group Limited

Web Platforms Manager (2022 - Present)

  • Responsible for strategy and management of all customer-facing digital marketing properties for multiple brands, including website builds, IA, UX, SEO, DevOps, web performance and platform integration.
  • Execution of acquisition strategy including SEO, PPC, and tracking channels such as chat and inbound phone calls.
  • Assisting marketing team with technical delivery of campaigns across multiple advertising channels, including technical build, SEM/PPC, tagging, attribution and integration.
  • Stakeholder management for key projects across multiple areas of the business.

Vocus Communications

Digital Platforms Manager (2015 - 2021)

  • Responsible for strategy and management of all customer-facing digital marketing properties for multiple brands, including website builds, IA, UX, SEO, DevOps, web performance and platform integration.
  • Execution of acquisition strategy including SEO, PPC, and tracking channels such as chat and inbound phone calls.
  • Management of Marketing Automation platforms (Marketo/Bizible and Hubspot), and integrations with other marketing tools and wider business systems.
  • Assisting marketing team with technical delivery of campaigns across multiple advertising channels, including technical build, SEM/PPC, tagging, attribution and integration.
  • Management of key Social Media channels and content delivery.
  • Stakeholder management for key projects across multiple areas of the business.

Amcom Telecommunications

Senior Web Designer (2010 - 2015)

  • Responsible for management of customer-facing web properties, including design, development, and content management.
  • Marketing Automation using Marketo, including system structure, template creation, campaign creation and assistance, reporting, and integrations.
  • Digital advertising campaign management, including tracking and reporting across multiple channels.

Ajilon Australia

Web Development Consultant (2009 - 2010)

  • Design and front-end development of websites, including eGov-compliant sites for state government clients.
  • Interface design for desktop and web applications.
  • Graphic design for bid collateral, annual reports, internal communications and training materials.
  • Creation of report and presentation templates for internal use.
  • Assisting with marketing for in-house web properties.

Freelance

Web Designer/Developer (2002 - 2010)

  • Design and development of various websites for different clients, including deployment of content management systems, and development of custom PHP web applications.
  • Logo design & branding.
  • Liaising and communicating with clients, training them in use of CMS.

Elixir Marketing Group

Senior Web Developer (2007 - 2009)

  • Development & implementation of websites, from supplied design to HTML/CSS templates, and build to a CMS.
  • Development of PHP web applications, including research, planning, development, testing, and support.
  • Design of website layouts, email newsletter templates, and assisting with concepts for brands & products.
  • Ongoing training & support for clients.

Worldwide Online Printing

Web & CMS Systems Administrator (2004 - 2007)

  • Interface design & development of a network-wide quoting/CRM application.
  • Design & development of company intranet.
  • Maintenance & updates for the public website.
  • Managing Online Print Management sites for Worldwide franchises and their clients.

Education

Edith Cowan University

Bachelor of Communications (2000 - 2003)

Courses:

  • Major in Interactive Multimedia Technologies
  • Minor in Computer Science

Skills

Marketing Automation

  • Marketo
  • Hubspot
  • Salesforce
  • Bizible
  • Litmus
  • Mailchimp
  • Campaign Monitor

Content Management

  • Craft CMS
  • Wordpress
  • Drupal
  • Sitecore
  • Sitefinity

Web platforms

  • Google Marketing Platform (GA, Ads, Search Console, Data Studio)
  • Hotjar
  • Optimizely
  • SEMrush
  • Unbounce
  • Klipfolio

Programming Languages and Frameworks

  • HTML
  • CSS
  • Javascript
  • VueJS
  • React
  • PHP
  • Serverless frameworks

Graphic/UI Design

  • Adobe Creative Suite
  • Figma
  • Sketch

Social Media

  • Hootsuite
  • Facebook Business
  • LinkedIn Platform
  • Twitter

DevOps/Infrastructure

  • Web server management
  • Git workflows
  • Build pipelines & deployments
  • AWS infrastructure